The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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Wednesday
Mar292017

A Letter from Cedardale Health & Fitness to the IHRSA Community

Editor’s Note: We’ve received a number of wonderful messages from members, exhibitors, and attendees since IHRSA 2017 concluded earlier this month. All are greatly appreciated and shared internally, but we were so touched by the letter we received from our friends at Cedardale Health & Fitness that we just couldn’t keep it to ourselves. It has been published with their permission. 

(L-R) Kelli Mokeler, fitness director; Mary Lynch, senior manager; Ada McKenzie, owner; Lori Guile, senior manager

Dear IHRSA Friends, 

On March 1st, Cedardale Health & Fitness suffered a devastating fire that engulfed 80,000 square feet of our facility. The remaining 100,000 square feet suffered heat, smoke, and water damage.

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Wednesday
Mar292017

Wearable Integration 101: Challenges and Opportunities for Health Clubs

The following is an excerpt from “Wearable Integration 101: How to Boost Health Club Member Engagement and Your Bottom Line,” available for free on the IHRSA Exclusive Member Content App.

Thanks to the technology revolution, mobile devices known as “wearables” are able to measure a wide array of biological details, while providing a tally of our daily activities. While heart-rate monitors and pedometers have been on the market for years, these new fitness trackers and wearables (known as Wearables 2.0) measure personal health markers with technology that was once available only to high-end laboratories and hospitals.

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Tuesday
Mar282017

Invisible Monsters: What You Can’t See Can Hurt Your Fitness Business 

This is an IHRSA featured post, brought to you by K&K Insurance.

These days being viral is a good thing. Every health club marketing pro is eager to create content that will be passed along via social media channels, each “share” creating exponential growth in brand awareness.

You know what you don’t want to go viral? Viruses. Also bacteria, and all those other invisible little monsters lurking in your club.

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Tuesday
Mar282017

3 Keys to Successful Health Club Programming for Older Adults

Exercise is good for older adults—and older adults are good for your health club.

The global population is getting older—11.7% of the Earth’s population is over age 60, and this share is expected to grow to 21% by 2050. Fortunately for health clubs, older adults are more active than ever before, and the medical and public health communities are increasingly noting the mental and physical health benefits of remaining active into older age.

Older adults are one of the fastest growing membership groups—health club memberships climbed 72% among people older than 55 between 2005 and 2015. Many older adults are retired, so they have the time to join a health club. They can fill off-peak hours in the club, and tend to be some of the most loyal members.

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Monday
Mar272017

Opinion: Health Clubs Must Weave Technology into the Fabric of Member Journeys

by Carrie Kepple, IHRSA Board member and club manager for Les Mills Newmarket in Auckland, New Zealand 

How will technology fit into fitness clubs? Creating clarity out of confusion is key.


There is one thing for certain that I believe all health club operators can agree on—it’s confusing to know what technologies we should be incorporating in our club businesses.

The Chaos of Tech Options

There are so many tech options available in the big, bad world of business-to-consumer industries that we don’t know what to choose for our own businesses to enhance the member journey. 

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Friday
Mar242017

This Week in the Fitness Industry: Members Will Travel Longer for High-end Gyms

Members Tolerate Longer Commutes for High-end Gyms

The average gym member travels 4 miles to get to their fitness facility, according to market research firm Dstillery, The Wall Street Journal reports. Dstillery took data from targeted marketing campaigns and analyzed anonymized information from 7.5 million mobile devices that were taken to some prominent health clubs between mid-February and mid-March. They found that members traveled twice as far to pricier gyms than they did to lower-priced clubs. They also found that, on average, members traveled:

  • 6 miles for Barre Code
  • 5.7 miles for Equinox
  • 5.5 miles for SoulCycle
  • 3.2 miles for Planet Fitness
  • 2.8 miles for Blink Fitness

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Thursday
Mar232017

Consider Applying the Decluttering Movement Ethos to Your Club’s Data

This is an IHRSA featured post, brought to you by InTouch Technology

Lifestyle trends tend to be cyclical and short-lived, so it’s rare to see a genuine movement take on a life of its own like today’s preoccupation with “decluttering”: the process of discarding material objects to create a more pleasing living environment.

The most famous advocate is Marie Kondo, a Japanese-born author of several books about “the life-changing magic of tidying up.” She prescribes an almost spiritual approach to a less-is-more ethic by discarding the objects in your house that don’t spark joy or inspiration.

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Thursday
Mar232017

IHRSA Rising Stars: Class of 2017

This month, IHRSA and Club Business International are pleased to introduce our readers to 22 of the industry’s true “Rising Stars.”

The young men and women briefly profiled below have already had a significant impact on, and made valuable contributions to, the health and fitness business. Whether working locally or internationally, personally or virtually, they’ve had a positive effect not only on the industry, but, more importantly, on the lives of hundreds of thousands of club members.

Their backgrounds, disciplines, and positions may differ, but they’re united in terms of their enthusiasm, energy, passion, and unqualified commitment to improving the lives of others.

These 22 individuals—the tip, as it were, of the industry’s talent iceberg—were nominated by the readers of CBI as part of IHRSA’s Rising Stars initiative, and, subsequently, selected by members of the association’s staff.

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Wednesday
Mar222017

3 Ways Holmes Place Health Clubs is Retaining Millennials Through Programming 

by Matteo Cerruti, group exercise director, Holmes Place Health Clubs

Millennials are the largest generations yet—they’re estimated to be 2.5 billion strong globally and are moving into its prime working and spending years. This generation is shaping the way brands position their products or services to match the way millennials make their buying decision. Companies focused on engaging with them appropriately will differentiate themselves in the market place and forge long-term relationships with these special customers.

Retention remains the largest challenge of the fitness industry and we know that longer tenured members have bottom-line implications in the stability and growth of the fitness facilities. According to the 2016 IHRSA Health Club Consumer Report, millennials view their club membership as a short-term investment mainly due to competing career and/or family obligations, and also because younger adults are often more transient in nature.

Holmes Place Health Clubs—a 90-club business spanning 10 countries in Europe—has several millennial-geared strategies that fitness facilities can implement in their programming to secure lasting relationships, prevent early cancellations, and improve member retention.

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Wednesday
Mar222017

Key Findings from the IHRSA 2017 Health Club Employee Compensation & Benefits Report

Two-thirds of North American health clubs offer employees a retirement plan, according to the IHRSA 2017 Health Club Employee Compensation & Benefits Report, which details compensation data for nearly 60 job titles. The report, released Tuesday, provides salary and compensation results based on data from more than 200 North American facilities.

“Payroll is one of the largest expenses among health clubs, as hiring and investing in staff plays a critical role in serving and retaining members,” said Jay Ablondi, IHRSA’s executive vice president of global products. “IHRSA has regularly conducted employee compensation research for more than 15 years to help club operators analyze and gauge their compensation practices against other club businesses.”

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