The International Health, Racquet & Sportsclub Association is the fitness industry's only global trade association representing over 10,000 for profit health and fitness facilities and over 600 supplier companies in 75 countries.

 

 



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The Online Home of IHRSA.org news.

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Friday
Sep222017

How Health Clubs Can Create Adaptive Digital Strategies

This post is an IHRSA European Congress preview.

Many health clubs struggle with creating successful digital strategies that stand the test of time. At the IHRSA European Congress, 23-26 October in London, UK-based futurist and author Ben Hammersley will share his marketing expertise during his Technogym-sponsored keynote presentation, “Adaptive Digital Strategy.”

IHRSA spoke to Hammersley to learn more about digital strategy, emerging technology, and consumer behavior. Here’s what he said.

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Friday
Sep152017

How STRONG by Zumba’s High-Intensity Workout Will Get Your Gym Members Moving

This is an associate feature post, sponsored by Zumba Fitness.

High-intensity, bootcamp-style exercise classes are not new to the fitness industry. However, STRONG by Zumba stands out from the rest and is revolutionizing the group fitness game.

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Wednesday
Sep132017

How Xercise4Less Became the Market Force It Is Today

Six years ago, when the Yorkshire Post, based in Leeds, England, reported on the expansion of the U.K. health club chain, Xercise4Less, the story’s headline dubbed it, “The People’s Gym.” That moniker stuck and, in essence, pinpointed the chain’s identity, its ethos, and its mission: to make the club’s extensive exercise facilities accessible and affordable for all.

At that time, Jon Wright, the company’s founder and a former Leeds rugby player who worked in fitness sales after finishing college, had already opened four clubs in the north of England, but spoke of something different—his passion to “make fitness accessible for the many, not the few.” Since then, the company has championed that message, which reads a bit like political manifesto.

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Friday
Sep082017

How Health Clubs Are Helping Communities Affected by Hurricane Harvey

Health clubs have always been in the business of serving others, so it comes as no surprise that in light of the events that have taken place in Houston, the fitness industry has joined forces to support and lend a helping hand to individuals and fellow clubs affected by Hurricane Harvey. If you are looking to make a donation to support the relief efforts in Houston, please visit the American Red Cross, One America Appeal or one of the industry-related funds mentioned.

(Photo: iGo Figure Membership Management Software)

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Thursday
Aug312017

Creating and Keeping a Killer Membership Sales Team

New member sales still provide the majority of any fitness facility’s revenue, and any health club operator worth their salt knows that you can’t drive membership without a killer sales team.

But creating and keeping a successful sales team is another story.

(Photo: Healthtrax Fitness & Wellness)

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Monday
Aug282017

3 Ways Your Gym Can Encourage Physical Activity in Schools

As the last beach days of summer 2017 are winding down, it's time to begin preparing for everything that comes along with the start of fall. For many parents, that means it’s time to make sure that their children are ready to go back to school for another successful year.

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Tuesday
Aug222017

How to Survive Fitness ‘Start-up Hell’

This is an IHRSA featured post, brought to you by Jacobs Ladder.

Entrepreneurs are risk-takers by nature, but taking chances doesn’t mean winging it. When you launch a start-up business, you need a plan. You need to know what you’re getting into.

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Monday
Aug212017

Does Your Fitness Business Have a Rising Star?

If you're an IHRSA member and your company has a "rising star," we want to know!

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Thursday
Aug172017

The Future of the German Discount Fitness Market

This post is an IHRSA European Congress preview.

Discount fitness continues to be the fastest growing market segment in Germany; however, the first signs of a slowdown are appearing. New competitors with new concepts are being introduced. Discount fitness initially increased penetration rates, but further growth needs to come through new gym members.

Are there more opportunities at the other end with the premium market?

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Tuesday
Aug152017

Jumpstart Your Health Club’s Non-dues Revenue Growth

This is an IHRSA featured post, brought to you by HydroMassage.

These days, a lot of club owners are singing the non-dues revenue blues. Extra income streams keep getting harder to find. With changing consumer habits, fluctuations in disposable income, and increased competition from non-traditional fitness start-ups, finding a supplementary service that clicks with your members is more challenging then ever.

Continue reading "Jumpstart Your Health Club’s Non-dues Revenue Growth."

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