IHRSA Newsroom

Get the latest news about the health and fitness industry, consumer research and trend information, IHRSA advocacy, and the role that it plays in providing a solution to the crisis of physical inactivity.

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Master Lock Enhances Classic Lock Design With Launch Of Magnification Combination Padlock

MILWAUKEE, Sept. 19, 2017 /PRNewswire/ -- From the iconic security solutions brand, Master Lock, comes the Magnification Combination Padlock – the latest example of innovation born from consumer insights. Featuring a larger font size and an all-new optical grade 360-degree magnification lens, the Master Lock Magnification Combination Padlock offers a convenient, secure and thoughtfully designed solution to address users' combination lock challenges.

"After listening closely to user feedback on our wide variety of personal padlocks, we found that a number of our customers were experiencing difficulties with reading the small numbers on their locks," said Cris Smyczek, Senior Product Manager at Master Lock. "The new Magnification Combination Padlock is meant to be an innovative and welcome solution for those older users with an active lifestyle and young professionals who encounter challenges reading their combinations due to farsightedness."

"With 1 in 3 Americans over the age of 50, and even younger adults experiencing tired eyes due to digital eye strain, a substantial portion of our population needs at least some form of correction for reading and near range. When plans include exercise or other activities to stay fit and healthy, many patients choose to go without their glasses, making some tasks more difficult than they should be," said Dr. Artis Beatty, Chief Medical Officer at MyEyeDr. "The clearly-magnified and large, easy-to-turn dial on the Master Lock Magnification Combination Padlock gives patients a better option when they decide to leave their glasses or contacts in their gym or spa locker."

Master Lock Magnification Combination Padlock Benefits:

  • Enhanced Visibility – Features an innovative, optical grade 360-degree magnification lens and larger font size to eliminate user guesswork while dialing their combination.
  • Exceptional Security – Optical grade 360-degree magnification lens obscures combination from nearby onlookers to ensure user's belongings are safe from intruders.
  • Innovative Solution with a Familiar Interface - Rotary dial features classic right-left-right functionality with tactile feedback and a large font in all-numbered positions for precision dialing.
  • Comfortable Construction - Built with a soft touch dial and textured perimeter ring for no-slip grip while dialing.
  • Increased Speed - Prominent alignment indicator enables faster dialing while unlocking on the go.

Designed to ease strain on a user's eyes with its magnified-yet-secure design, the new Master Lock Magnification Combination Padlock was created with users of all ages and abilities in mind. So no matter if at the gym, at school or at home, users can be confident their items are safe, secure and easily accessible when entry is needed, whether wearing their glasses, or not.

The Master Lock Magnification Combination Padlock is now available for customers on Amazon.com and at select retailers.

For more information on the Master Lock's catalogue of personal padlocks, visit http://www.masterlock.com/personal-use.

About Master Lock

The Master Lock Company is recognized around the world as the authentic, enduring name in padlocks and security products. The Master Lock Company offers a broad range of innovative security and safety solutions for consumer, commercial, and industrial end-users. The Master Lock Company LLC is an operating unit of Fortune Brands Home & Security, Inc., a leading consumer brands company. Headquartered in Deerfield, Ill., Fortune Brands Home & Security Inc. (NYSE: FBHS), is included in the S&P 500 Index. For more information about Master Lock visit www.masterlock.com.


Medical Fitness Education Foundation, Fitness Event Strategy Team, and Personal Fitness Professional Magazine Partner to launch a nationwide Medical Fitness Tour

(Costa Mesa, CA) – (September 20, 2017) The Medical Fitness Education Foundation (MFEF) has partnered with the Fitness Event Strategy Team (FEST) and Personal Fitness Professional Magazine (PFP) to launch the Medical Fitness Tour in Phoenix, AZ February 2-4, 2018 at Ability360

The Tour will be 2-day weekend event for fitness and allied health professionals with single track 60-90 minute presentations.  There may also be a pre-conference ½ day workshop or training session.  Continuing education credits and an expo will also be included for professionals and the community.

Speaking topics may include (but are not limited to): Active Aging, Alzheimer’s, Arthritis, Autism, Cancer, Diabetes, Working with Persons with Disabilities, Fall Prevention, Fibromyalgia, Health & Wellness Coaching, Heart Disease, Joint Replacement, Mental Health Challenges, Multiple Sclerosis, Nutrition, Parkinson’s, Osteoporosis, Respiratory Disease, Stroke, and Women’s Health Issues (including pre- & post-partum care).

The Tour will bring top educators in the fitness and allied healthcare industry together to present on important, relevant, evidence-based topics. The Tour sessions will also be filmed and made available on Medical Fitness TV for those who cannot attend live. The second stop on the tour will be Glassboro, New Jersey on April 14 & 15, 2018. Continued Tour dates and locations will be announced soon.

MFEF’s vision is to make this type of education available in every state and continue to build the Medical Fitness Network (MFN) registry of qualified professionals in the area of prevention, treatment, and rehabilitation of chronic disease/medical conditions, those with disabilities or who need pre or postpartum care.

For more information about the Medical Fitness Tour, Medical Fitness Education Foundation, or Medical Fitness Network, please contact Becky LoBosco, Public Relations at Becky@MedFitEd.Org.

About Medical Fitness Education Foundation (MFEF)

The Medical Fitness Education Foundation (MFEF) is nonprofit 501(c)(3) organization that was founded to elevate the quality and amount of available education for fitness professionals to learn how to best work with our aging population or those with medical conditions/chronic disease or those with disabilities. The Foundation’s primary goal is to facilitate professional webinars and live education workshops across the country.  https://medfited.org/

About Fitness Event Strategy Team (FEST)

The Fitness Event Strategy Team (FEST) is a full-service consulting and event planning company with more than 50 events in the health and wellness industry under its belt. From strategy development to budgeting, speaker recruitment to marketing, accountability to LIVE event execution -- FEST does everything from start to finish. http://www.fitnessfest.org/fest-consulting.


Daxko Appoints Bjørn Bjerkøe as Chief Technology Officer

BIRMINGHAM, Ala.Sept. 11, 2017 /PRNewswire/ -- Daxko, the industry leader in member-based health & wellness software, announced the recent appointment of Bjørn Bjerkøe as Chief Technology Officer. Bjerkøe has already begun serving as CTO in the Daxko Denver office. He reports directly to Dave Gray, Daxko's Chief Executive Officer, and has joined the Daxko leadership team.

"We're excited to have Bjørn join Daxko's leadership team. We've been impressed by his history of building and coaching growing teams, leading technology strategy across complex platforms and his cultural fit with Daxko," says Gray. "Bjerkøe has ownership of all software development teams and products across Daxko, including design, development, quality assurance and infrastructure.

"Daxko's dedicated team and customer-centric approach was obvious to me from the beginning," says Bjerkøe. "I am excited to be a part of a company that is innovating in the health and wellness space with a clear goal of benefiting customers and their members."

The new CTO role is a strategic piece of Daxko's growth strategy and will allow Daxko to continue its track record of building and scaling best of breed technology solutions and providing exceptional experiences to more types of health clubs, YMCAs, JCCs, and boutique fitness centers than any other provider.

About Daxko

Daxko delivers comprehensive technology solutions and experienced services to all kinds of member-based health and wellness centers. Since Daxko began in 2001, we've grown to span 58 countries, 9,000 facilities and over 20 million members. Daxko customers rely on us to be the engine of their growth with deep insight, guidance, technology solutions, and exceptional experiences that make us the industry's recognized #1 software provider. To learn more, visit daxko.com.


TRUE Fitness Partners with ECOFIT to Provide Asset Management to Gym Owners

St. Louis, MO (September 11, 2017) – TRUE Fitness Technology announces they will be a certified partner and distributor of ECOFIT, a wireless technology designed to help gym owners run a more profitable business by tracking commercial fitness equipment usage. Specific models of TRUE commercial treadmills, bikes, and ellipticals are now ECOFIT compatible to provide asset management to gym owners.

“Asset management is an integral part of running a successful gym in today’s marketplace. Not only do you have to offer your customers the latest technology, you have to take advantage of it yourself,” states Matt Hacker, Vice President and Chief Sales Officer for True. “With ECOFIT, the gym owner will have important information at their fingertips that will allow them to make daily decisions to help increase profitability and continue to keep their customer’s happy.”

ECOFIT provides numerous advantages to the gym owner. The longevity of their TRUE fitness equipment can be maximized by telling gym owners when equipment needs to be rotated. This is based on the usage data collected by ECOFIT software directly installed in the console of the cardio equipment. Gym owners can use this real and accurate data to manage the location of their equipment and maximize the profit of their floor space.

ECOFIT recently advanced their technology to provide even more information on the performance of the machines. This information, along with the other data collected, is delivered to the club’s ECOFIT portal for the gym owner to access and make decisions for appropriate actions.

"Delivering real time critical level data is a big step forward for both gym operators and manufacturers," states Dave Johnson, VP of Business Development at ECOFIT. "It enables them to be much more responsive. ECOFIT and TRUE are also partnering to develop future plans to provide current amp draw information to help clients save thousands of wasted energy dollars."

Other features include equipment compatibility on cross-brand (third-party) and legacy equipment; a proprietary wireless network that is not dependent on Wi-Fi; and mobile notifications and reporting tools provided to the gym owner.

“This is the first step TRUE is making towards a larger Asset Management program. We know that Asset Management is not a one-size fits all program and we intend to provide several options to gym owners”, says Hacker.

ECOFIT is available to TRUE customers on commercial cardio product with the Transcend16, Escalate9, and Emerge consoles. For more details on specific product availability or to place an order for ECOFIT-compatible product please contact TRUE Fitness.

About True Fitness:

TRUE Fitness is a leading manufacturer of premium fitness products, including full lines of cardio and strength. Dedicated to outstanding quality and superior design, the company and its fitness equipment are consistently ranked among the top in the industry. TRUE Fitness is based in St. Louis, Missouri and has a network of dealers throughout the country and around the globe. Additional information about the company’s products and services can be found at truefitness.com.

Michelle Gonzalez, Account Executive at Iron Grip, Named to the SFIA Future Industry Leaders Scholarship Program for 2017

ORANGE COUNTY, Calif. – August 29, 2017 – Iron Grip Barbell Company, the industry-leading manufacturer of innovative and durable American-made free weight equipment, is pleased to congratulate Account Executive Michelle Gonzalez on her nomination to the Sports & Fitness Industry Association’s Future Industry Leaders Scholarship Program Class of 2017.

Ms. Gonzalez is one of just five young professionals in the sports and fitness industry that the SFIA has selected to be recognized at the fifth annual SFIA Industry Leaders Summit this September 13-14 in Chicago. The SFIA chose the five finalists for “exemplifying professionalism, creativity, and knowledge” of the industry, through essay applications that outlined their visions for the future of the sports and fitness industry and the ways in which they intend to contribute to that vision.

Ms. Gonzalez joined Iron Grip in early 2015, with a strong background in project management, sales and marketing, and health and fitness. She holds a degree in Kinesiology from Washington State University, where she also participated in several athletic training and sports medicine internship programs. Prior to joining Iron Grip she served as Business Development Representative for a leading pharmaceutical-grade nutrition company.  She is enthusiastic about sports and fitness, plays organized team sports regularly, and is an avid runner and weight lifter. 

The Sports & Fitness Industry Association (SFIA) is the leading global trade association of manufacturers, retailers, and marketers in the sports products and fitness industry, and is the number one source for sport and fitness research. SFIA seeks to promote sports and fitness participation as well as industry vitality through research, thought leadership, public affairs, industry affairs, and member services.

About Iron Grip

Iron Grip Barbell Company, based in Santa Ana, Calif., is the largest provider of commercial free weight equipment worldwide and the only manufacturer with a complete line of exclusively American-made free weight equipment. Iron Grip equipment can be found in premier fitness facilities in over 95 countries, including major health club chains, independent gyms, YMCAs, professional and university strength-training facilities, corporate wellness centers, hospital and physical therapy facilities, and police, firefighter and military fitness facilities worldwide. For more information, contact the company at 800-664-4766 or visit www.IronGrip.com.